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Quantitative Methods Case Study
Case Title:
Honda Motor Company
Publication Month and Year : July 2009
Authors: RagaSravanthi Vemulavada & R Muthukumar
Industry: Not Applicable
Region: India
Case Code: QM0011
Teaching Note: Available
Structured Assignment: Not Available
OR
Abstract:
Useful for Testing of Hypothesis. Honda ranked highest in a customer satisfaction survey in 2009 for its after sales service and for being one-stop shop for all accessories (dealership store). However, in the used-car consumers’ customer satisfaction survey, it ranked only fifth. Meanwhile, after the launch of its new car Jazz, Honda claims that more than 80% of its customers are highly satisfied. But few analysts did not agree with that. The case ends with a doubt on this estimation.
Pedagogical Objectives:
- To discuss the testing of hypothesis
- To understand the ways to select the right test to examine the hypothesis
- To understand the concepts of Sample size and level of Significance
- To test the hypothesis and to draw inference.
Keywords : Quantitative Methods; Decision Science; Analysis; Hypothesis Testing; One Tailed Test; Statistics; Decision Dilemma; Sampling Distribution; Sampling Error; Type I Error; Type II Error; MBA Course Case Mapping; Business Statistics; Quantitative Methods; Course Case Mapping
